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Ambition Quality

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Ambition Quality

Ambition Quality is a national kitemark to recognise and accredit good quality, safe youth provision. Getting an Ambition Quality mark means your youth club, drop-in café, sports club or youth project is welcoming, gives young people a chance to grow and develop social skills, and that there are policies and procedures in place to keep them safe.

Achieving an Ambition Quality mark proves to funders and partners that you can deliver high quality services, and it shows your commitment to improving your services for the young people you work with. Once you have achieved a Quality mark, you can display it on your building, on funding bids and reports and on any marketing literature you have, and the accreditation lasts for three years.

There are several different levels for Ambition Quality:

First Steps is a good starting place for groups who are new to quality assurance or rely mostly on volunteers, such as local youth clubs. It covers all the basic things your club needs to be safe and deliver a high quality service for children and young people, and is split into three sections: Programme, Policy and Procedures.

Larger organisations can go straight for the main Ambition Quality This is much more detailed and you will have to demonstrate how you involve young people in decision-making, how you safely manage your staff and volunteers, and that your organisation has good governance and other processes, as well as the essentials included in First Steps.

If you want a further challenge, once you have achieved Ambition Quality you can take on additional modules depending on what type of service you offer. There are modules for Early Years settings, Youth Voice and Social Action projects and more – please get in touch with us if you would like more information.

Momentum's Supporting Excellence Officer, Aimee Gedge, can guide you through the process and put you in touch with other groups who are also working towards a kitemark. Please contact her to obtain your Ambition Quality pack, which will tell you what evidence you need to submit in order to achieve a quality mark.

Unfortunately, we are able to offer support only to organisations based in Norfolk. If you are interested in Ambition Quality and are based outside of Norfolk, please contact UK Youth.

Good Practice Events

Momentum holds a good practice meeting every half term in each locality for front-line workers (paid or voluntary) to come together, share good practice and learn from others. The meetings are informal and include regular guest speakers to help keep you informed about topics that are relevant to your work with young people. These events are free and anyone with an interest in working with young people is welcome to attend.

The meeting is also an opportunity to gain support to achieve the Ambition Quality mark (see above).

Upcoming Good Practice Events


Ambition Quality Pricing


Momentum members


First Steps

First Steps Re-accreditation





Ambition Quality